Commercial Management

The commercial management pillar caters to the decisions and activities which are generally non member facing. Our support office staff are the principle stake holders in the commercial management pillar though our club staff have their role to play too.

This pillar also houses activities which are critical to achieving our business objectives, such as the analysis of our revenue streams and the monitoring of contribution to profits.

With Innovation very much in mind, our projects teams provide and maintain a modern, welcoming and fresh environment to motivate our members. In order to provide best value to our members, we strive to optimize build cost through careful value engineering and a diligent tendering process. Our procurement teams constantly seek best quality and best price from all vendors, again in order to maintain best value for members.

Whilst we constantly strive to grow our membership base, we analyze the contribution per member (Yield) during a member’s time with us. Yield is influenced by many factors, ranging from category of membership, method of payment, choice of induction - meaning we must measure and manage the optimum balance in each prevailing market.

Our bespoke operating systems are best in class. Our sales prospecting system ‘Sales First’ and our membership operating system ‘Members First’ provide us with fast and effective tools to facilitate the efficient flow and management of information relating to our prospects and loyal members alike. On the spot membership account information means prompt and efficient member service.

These efficiencies through automation help us to operate in a lower cost environment which again results in the benefit being passed on to our members. That way we offer best value.