There is huge excitement across Fitness First globally with the renewed
focus the Strategy Map brings to the Fitness pillar and how it is gaining
traction at club level.
There is a big focus on ensuring our equipment offering creates differentiation
in the market place but at the same time is inclusive and attractive to the whole
membership base. Much thought is being put into how to best utilise space in
club and how to create destination areas that can be readily used for personal
training, small group training and by the member on their own. Fitness and
marketing are working closely to bring these areas to life.
The point of sale value proposition is solid with the good, better, best approach being adopted by all regions to the benefit of the
member. We are having contact with more new members than ever.
Personal training continues to play a big part in our offering with a focus on integrating the self employed trainer to
business through introducing them to our Mission & Values.
We continue to develop our group exercise offering through updating current programmes such as Strictly Fit, HIT, Core First and
our Mind / Body / Soul programme in Asia.
Fitness support to our members is being provided through a number of different
mediums across the regions. The Fitness Playbook, a proactive member interaction
tool for our staff continues to spread across the globe, as does the Fitness Menu,
a tool used to motivate our members to try something new. As we all start to find
out more about Star Guest we remind ourselves that it is about the people and the
quality and frequency of interaction we have with the member – it’s not complicated!