Who We Are

Fitness First is one of the world’s leading health and fitness companies. From a single club opening in Bournemouth in 1993, today we operate a high growth business with over 370 clubs in 16 countries and have 1 million members. Our purpose is clear: We are Fitness Leaders who inspire people to go further in life. Across the world we align 10,000 members of staff under this purpose, working to bring health and fitness into more people’s lives.



First club opens, a squash club in Bournemouth


Fitness First is the first UK Health Club operator to enter Europe


Our 100th Club opens in Cologne, Germany

Asia and Australia expansion through acquiring SPORTathlon in Asia and 11 Healthland gyms in Australia


Our 200th club opened in Shepherds Bush, UK


Sold for £400 million to Cinven


1 million members


Sold for £835 million to BC Partners


Officially recognised by IHRSA as the world’s largest health club operator


First club to open in India Fitness First

Australia partner with their Olympic Team


Introduced Freestyle™ training into clubs


Failed independent public offering

Sale of businesses in Benelux, France, Spain and Italy


UK business undertakes a CVA process

Restructure of the Australian business

Oaktree and Marathon take over

Andy Cosslett joins as Group CEO


Opening ‘The Zone’ in Australia

Invested £77.5 million in club upgrades


Global Rebrand Launch backed by £300 million investment over 3 years

Opened BEAT, a heart rate based training micro-gym in London

Opened a $7m, 3,800sqm flagship Australia club at Fitness First Flinders Street, in Melbourne CBD


Oren Peleg joins as CEO

CustomFit is launched in the UK

The signature club Gravity opens in the CapitaGreen building in Singapore

The Fitness Leader

43% of people not currently using a gym would consider joining one if they found a brand they liked. A brand should understand and connect with its customers. A brand should be bold in its purpose and confident in its voice. We have launched a new brand identity and are making progress elevating our clubs to a more premium market positioning across our 16 markets. We have created a more valuable, aspirational brand that stands out as the fitness leader.

We know that the biggest barriers to fitness are time and motivation, so we are inspiring people to work on their fitness in a way that suits their style and fits their increasingly busy lives. We bring this to life for our members through a new fitness philosophy, innovative fitness products, an enhanced club environment, a focus on service and expertise, and the development of a connected fitness platform.

Our brand belief is that fitness gives you the confidence, energy and self-belief to go further in life.
Fitness First [2013], Foundations of a New Era - Market Insights Report, 2013

The Team

Oren Peleg

Oren Peleg

Fitness First Group

Chief Executive Officer since July 2015

2006 – 2015

Oaktree Capital Management – Managing Director

1998 – 2006

Nomura/Terra Firma Capital Partners – a number of senior roles

Oren has a B.Sc. in Economics from the University of London. He is also fluent in Hebrew and Italian.

John Wartig

John Wartig

Fitness First Group

Chief Financial Officer since January 2013

2008 − 2012

Al Futtaim Group – Head of Finance

2004 − 2008

Coca–Cola Amatil – Chief Financial Officer

John has undergraduate and post-graduate degrees in Economics and Accounting & Finance from Monash University and an MBA from Imperial College London. He is also responsible for Group IT and Technology at Fitness First

Martin Seibold

Martin Seibold

Fitness First UK

Managing Director since 2012

2006 − 2012

Fitness First – a number of senior UK and Group roles

1998 − 2006

Fitness First Germany – various roles from Marketing Director to MD

Martin studied Economics and Sports Management.

Stefan Tilk

Stefan Tilk

Fitness First Germany

Managing Director since January 2009

2006 − 2009

Arvarto Direct Services GmbH – Managing Director

2002 − 2006

DB Dialog Telefonservice GmbH – Managing Director

Stefan has a Masters in Economics from the University of Hannover.

Simon Flint

Simon Flint

Fitness First Asia

Chief Executive Officer since September 2009

1998 − 2008

Fitness First Thailand Ltd – Managing Director

Simon has a BEng in Engineering from Coventry University. He is currently leading an executive team with over 4,000 employees in Fitness First Asia and managing revenues in excess of £160m.

Pete Manuel

Pete Manuel

Fitness First Australia

Managing Director since March 2011

2005 − 2010

Procter and Gamble – Managing Director

2002 − 2005

Gillette Canada – Managing Director

1999 − 2002

Duracell – Vice President for Marketing

1995 − 1999

Duracell North America – Marketing Director

Pete has a BA in Business and Marketing from University of Brighton.